Paid Search Marketing (PPC) Massachusetts

Pay Per Click (also known as “PPC”) search advertising is one of the two forms of search engine marketing MitzClix provides for New England and Massachusetts businesses.  The advantages of PPC search marketing are that you can be up and running almost immediately (organic search optimization can take months, even years!). PPC is also extremely traceable and measurable, allowing you to easily collect valuable data about your website visitors and their behavior.  The biggest disadvantage is that it can be very expensive and inefficient if you don’t know what you’re doing.  MitzClix has an experienced and knowledgeable PPC management team, and  can help you manage your campaign to produce optimal results.

Our most popular PPC advertising offering is our ongoing PPC management service – in which we take care of everything needed to create and manage your PPC (pay-per-click) campaigns.  MitzClix’s services include comprehensive keyword research, text ad copy development and split testing, tracking, revisions, and more.  This offering is designed to be a completely hands off experience for you – we’ll take the responsibility to make sure your campaign is producing results, and yielding the highest return on investment (ROI) possible.

in addition, MitzClix offers two one-time PPC management services.  These one time services are useful if your business is looking to give this advertising mechanism a test drive, or give your current campaigns a power boost.

Pay Per Click Campaign Setup  (6-Week Program)

  • Setup campaign with PPC provider (Google AdWords, Yahoo Search Marketing, MSN AdCenter, etc).  The campaign will be in your name, and all click charges will be billed directly to your firm so you are aware of, and control exactly how much is spent.
  • Provide a keyword research report to Identify and prioritize keywords to bid on.
  • Structure campaigns and ad groups for clear, logical, actionable organization
  • Write and split test ad copy text variations to determine what ads produce the best click-through rates (CTR)
  • Track traffic among different campaigns through to actions and/or conversions (leads, orders, viewing a certain page, etc.)
Week 1 – Week2 Create Account.  Setup campaign tracking.  Keywords researched and identified. Gather initial data.
Week 3 Begin testing phase. Roll out new campaign and ad group structure, test new ad copy, landing pages and keywords.
Week 4 trim the fat. Remove under performing keywords, ad groupds and ad copies
Week 5 Re-evaluate budget based on results.  Shift distribution of ad copy based on results.
Week 6 Final revisions and fine-tuning.

PPC Campaign Audit (6-Week Program)

  • Analyze and revise your existing search marketing campaign
  • Provide a keyword research report to Identify and prioritize keywords to bid on.
  • Structure campaigns and ad groups for clear, logical, actionable organization
  • Write and split test ad copy text variations to determine what ads produce the best click-through rates (CTR)
  • Track traffic among different campaigns through to actions and/or conversions (leads, orders, viewing a certain page, etc.)
Week 1 – Week2 Install and improve tracking. Gather baseline “before” data.  Keyword Research gathered and analyzed.
Week 3 Begin testing phase. Roll out new campaign and ad group structure, test new ad copy, landing pages and keywords.
Week 4 Initial revisions, trim the fat.
Week 5 trim the fat. Remove under performing keywords, ad groupds and ad copies
Week 6 Final revisions and fine-tuning.

Reoccurring PPC Campaign Management

  • MitzClix will take care of everything needed to run your paid search marketing campaings.  We manage your campaign for you, and revise it each and every month to ensure optimum performance and maximum ROI. We’ll send you a report on our progress every month for your to review.