Massachusetts and New England SEO Services
MitzClix offers a wide range of search engine optimization services for Massachusetts and New England area businesses. These SEO services can be purchased either “full serve” where MitzClix will take care of everything from start to finish, or “A la carte” where you can pick and choose only the services you need! Here is a a list of the search engine optimization services MitzClix offers.
Review and Analysis of Current SEO campaigns
Do you have an existing web site for your Massachusetts or New England area business? If so, MitzClix can do a professional review and analysis of how search engine optimized your current web site is. We’ll check which search keywords you’re currently ranking for, and the average search engine position and page your site appears on in all the major search engines.
MitzClix will check how many back links (links from other pages) your site has, and of what “quality” those backlinks are. Back links are the most important metric search engines use to determine search engine ranking, however, they are all not created equally. A single back link from an established site that Google considers and “authority” site, is far more valuable than multiple back links from a site Google does not feel is reputable. Links may also be “dofollow” or “nofollow”. Nofollow links are links that webmasters use to tell Google they do not necessarily approve of the site being linked to, and Google often does not take them into consideration in their ranking algorithm.
Lastly, but perhaps most importantly, MitzClix will evaluate the current state of “onsite” search engine optimization on your website. There are a long list of things you can do to internally structure your websites to help rank higher in search engines. This is called “onsite” SEO. For comparison, generating back links from other sites would be considered “offsite” SEO.
Upon completion of our analysis, we’ll provide you with a detailed report of our findings, and offer some suggestions on how to improve. We’ll walk you through the report step by step and explain what the impact of each section has on your search engine position. If there are any questions or concerns about the findings in the report, we’re more than happy to answer them.
Search Engine Keyword Research
Keywords are the lifeblood of any search engine optimization campaign. Simply ranking for any old keyword just for the sake of ranking wont do your business any good. Strategically choosing which keywords to target for your SEO campaign is essential. There are three main attributes to consider when performing keyword research.
The first metric is keyword volume. This is how often people search for the keyword. If a keyword only gets a handful of searches a month, it’s probably not worth the effort to try and rank in the search engines for that keyword. Targeting keywords that have a lot of search volume is usually more desirable, but of course, usually makes them more difficult to rank for.
Keyword relevance is another important metric when selecting which keywords to rank for in search engines. It doesn’t matter how many searches a keyword gets per month, if the search engine doesn’t feel like the content of your website is relevant to the keyword, your site will not rank for it. Even if you were able to rank for a keyword that was not relevant to your website, you’ll have a hard time getting visitors to stay on your website.
Last but not least, is difficulty. Some keywords are simply more difficult to rank for than others, no matter what you do. It can sometimes take years to successfully rank for high competition keywords. You have to be realistic about the keywords you can successfully target. If the first four or five search engine results for a keyword are various subdomains of amazon.com, you’ll be hard pressed to outrank such an established, authority site.
Search Engine Competition Research
There is an old saying that says “Keep your friends close, but keep your enemies closer”. It’s important to keep a close eye on your Massachusetts and new england area search engine competitors. Knowing where your competitors rank (either ahead or behind you), can give you a good idea about how much work you’ll have to do to either outrank them, or to maintain your current search engine ranking.
MitzClix will generate a report listing your closest competitors for various keywords, how many backlinks (and of what quality) they have, and how good their onsite SEO is. If ordering our full server search engine optimization services, MitzClix will generate this report for you on a monthly basis, so you can track progress being made.
Onsite Search Engine Optimization
There are really two ways to categorize search engine optimization: Onsite and Offsite. Onsite (often referred to as “on page”) SEO is the practice of optimizing your website’s internal structure and HTML code to help search engines better understand your content (and ultimately rank you higher). Often, making simple changes to the semantic markup of your web pages, can greatly affect your search engine rankings.
We sometime lose sight of the fact that, advanced as their algorithms are, search engines are simply machines. It’s difficult to teach a machine how to “understand” content on your website. improving your onsite SEO is one way you can ensure that the search engines can read and understand the content on your website, and ultimately index and categorize it correctly.
Ensuring that your site uses keyword rich title tags, heading tags, alternate text for images and a number of other factors is essential for building a strong foundation for your offsite (generating back links from other sites) SEO, and to ensure the search engines index your content properly. MitzClix has a deep understanding of how search engines index the web, and can make sure every aspect of your website’s content and structure is optimized for the highest rankings possible.
Offsite Search Engine Optimization
If you were to ask just about any professional S.E.O. what the single most important aspect of an optimization campaign is, they would likely tell you: link building. Link building is at the core of offsite search engine optimization, and is by far the most difficult part to master. Modern search engines such as Google have unbelievably advanced ranking algorithms, but the metric that is weighed the most when ranking a site for a search term, is how popular Google thinks that website is.
So how does Google determine if your website is “popular” or not? It queries it’s index for how many other websites are linking to it. Google assumes that if a lot of people are linking back to your content, then there is a good chance your content is worth showing to it’s users. Of course, just having a large number of “backlinks” to your web page wont be enough to convince Google to send visitors to your site. Spammers have mastered the art of generating unimaginable numbers of backlinks, so if pure volume was the only metric, Google would be full of spam.
Luckily, Google is smarter than most spammers. Google gives every back link to your website a weighted valuation based on its current profile of the site doing the linking. This methodology is at the core of Google’s now famous PageRank algorithm. The basic idea is that if a website Google knows is an established, authority website links to your content, then that link is given a high value. If a website Google doesn’t trust links to your content, that link will probably not count for very much. It turns out, that even a small number of links from highly trusted websites, can outweigh large numbers of links from untrusted sites.
Many search engine optimization firms try to take the easy way out by building large numbers of very low quality links, which in the long term, will only hurt your business. MitzClix understands how Google values links, and pulls out all the stops in it’s link building campaigns, providing you with the largest number of high quality back links as possible. We’ll never use “blackhat” techniques.
New England and Massachusetts area businesses … Are you interested in our services?
If you think any or all of the services listed about can benefit your business (and I can assure you, they can), then use the form on the right hand side of this page to request a quote from MitzClix Today!